PLANNING: TOPLINE and BIG QUESTION

I watched a presentation by Frank Ash. He is a creative consultant, who has taught storytelling and creativity techniques to teams across the BBC and beyond. It is important to focus on the audience, for example what will interest the audience? How will the narrative develop

For Frank Ash, film makers need to think of what the Top Line and the Big Question are. He calls the Top Line 'one elegant sentence', that sums up the story.
He says we need to leave the audience wanting to find out more - which is The Big Question.

Having learnt from Frank Ash's presentation on future learn, I decided to sign up for Future Learns Film Distribution: Connecting Films with Audiences. The Course promises to cover how our favourite films make it to our local cinema or television screen, through the film distribution process. The start date is 18th October 2021.