Wednesday 8 December 2021

PLANNING: TOPLINE AND BIG QUESTION

I watched a presentation by Frank Ash. He is a creative consultant, who has taught storytelling and creativity techniques to teams across the BBC and beyond. It is important to focus on the audience, for example what will interest the audience? How will the narrative develop? For Frank Ash, film makers need to think of what the Top Line and the Big Question are. He calls the Top Line 'one elegant sentence', that sums up the story. He says we need to leave the audience wanting to find out more - which is The Big Question. Having learnt from Frank Ash's presentation on future learn, I decided to sign up for Future Learns Film Distribution: Connecting Films with Audiences. The Course promises to cover how our favourite films make it to our local cinema or television screen, through the film distribution process. The start date is 18th October 2021. 


My Top Line would be: A thriller film in which a young man, driven to distraction by jealousy, seeks revenge on the woman who he believes has betrayed him.

The Big Question would therefore be: Was he right to doubt her? We watch as he is drawn unwittingly into a web of deceit.

1 comment:

  1. It was useful to learn form Frank Ash and to refine your thoughts into formulating 'the topline' and 'the big question' when planning your own film opening. Can you add the images and/or link?

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